The recent spate of data leaks at the hands of cyber activists may be driving more consumers to pursue mobile security solutions, according to market analysis firm Javelin Strategy and Research.
Javelin recently released its Second Annual Antivirus, Browser, and Mobile Security Report, revealing that consumers are turning to the new front of online privacy for protection – mobile devices. Because web browsing behavior is shifting alongside the evolution of smartphones, mobile apps and 4G wireless networks, consumers are extending their security woes from their at-home PCs to the devices in their pockets, the study found.
“New technologies also present new security challenges,” said Philip Blank, managing director of security, risk and fraud at Javelin. “Our recommendations will mitigate the risks to both [financial institutions] and consumers, as well as pave the way for FIs to offer revenue-generating security-related software for PCs, browsers and mobile devices.”
Nothing, perhaps, has put more pressure on consumers to protect themselves than the high-profile data breaches undertaken by “hacktivist” organizations Lulz Security and Anonymous. Each has targeted such high-profile organizations as the FBI, CIA and Sony in efforts to publicize security flaws, motivating businesses and consumers alike to improve their security practices. According to Blank, trends revealed in the Javelin research suggest their efforts have been successful.
Blank said consumers are now aware that “fraudsters are able to consolidate information leaks, such as those from the 2011 data breaches that compromised more than 180 million records, into automated spear phishing attacks.” Many are now pursuing antivirus and data security tools for all of their Internet-connected devices in preparation, Blank added.
Also driving new trends in mobile security may be the rapid rate at which smartphone data use is growing. According to Nielsen, smartphone data usage in the United States has risen 89 percent in the past year as more people access the Internet through their smartphones and tablets.
Security News from SimplySecurity.com by Trend Micro