A new study from Oxford Economics found that the majority of surveyed business executives say they believe mobile technology, more so than the cloud or social media, will benefit their organizations within the next five years.
In a survey of 363 executives from a wide variety of industries, nearly 60 percent of respondents indicated they see mobile technology as having the potential for a positive impact on their businesses by 2015. Meanwhile, approximately 35 percent and 32 percent of respondents said cloud computing and social media, respectively, will affect their organizations.
All three of these technologies have experienced huge growth among enterprises in recent years. And, to some degree, each can be used in conjunction with one another to bolster a company's operations.
However, at the same time, each technology also presents a number of data security challenges that must be addressed to stave off data loss.
Cloud computing, in particular, has been on the receiving end of heavy criticism. Though this can be expected with any growing technology, many organizations and experts have questioned whether data hosted in the cloud can truly be secure from data breaches.
This is not to say that mobile technology and social media have been absent from speculation. Indeed, as mobile devices become more advanced, hackers and other cyber criminals are finding new and creative ways to exploit them and steal personal information.
Social media, meanwhile, has also been subject to criticism. Social networks, such as Facebook and Twitter, have become important marketing tools for many businesses. However, as a recent VanDyke Software study showed, many organizations are concerned about viruses, information leaks and employee oversights through these channels.
For these reasons, it is important businesses deploying these solutions prepare themselves for potential data security implications. Certain threats can be reduced by addressing these technologies in data security policies and by monitoring employee activity.