After suffering a severe data breach earlier this year, Epsilon is attempting to restore client trust by introducing new data security measures to its global email marketing platform.
The online marketing services firm announced earlier this week that it is implementing new security features to its IT infrastructure that will enable it to ward off data security threats from "the world's most sophisticated hackers."
The company added that it will also introduce stricter access requirements to its email platform, as well as a new two-factor authentication process that requires users to provide two forms of identification to access the service.
The new security measures undoubtedly extend from the embarrassing data breach the company suffered in April, which exposed sensitive information of consumers and several well-known companies, including Citi, Walgreens, JPMorgan Chase.
While the data breach came as a blow to the confidence of many of Epsilon's clients, the fact that it is taking steps to amend its vulnerabilities and minimize future threats is encouraging. As a recent Ponemon Institute study revealed, data security breaches have become a near inevitability, with 90 percent of surveyed companies suffering such an incident within the last 12 months.
"We recognize that established industry standards are simply not enough in this day and age," said Epsilon CEO and president Bryan Kennedy. " Epsilon has always taken security seriously and consistently surpassed industry standards and requirements."
Earlier this month, executives from Epsilon joined representatives from Sony in supporting legislation that would implement a new standard for notification rules for companies that suffer data breaches. Under the proposed legislation, which recently saw support in the U.S. Senate, the 47 laws currently enacted by the states and the District of Columbia would be brought under one national umbrella.