A new study from Good Technology revealed that enterprise users tend to favor Apple mobile devices over those running on Google's Android.
This is a stark contrast to the consumer market, where Android has risen through the ranks in recent years, drastically outpacing the growth of all other smartphone operating systems. But according to Good Technology's study, which observed the types of devices used by its own enterprise mobility management customers, Apple has become the clear favorite among enterprise users.
The mobile solutions provider reported that Apple accounted for 66 percent of smartphone activations during the months between March and June, while Android represented only 33 percent of activations. The study did not account for BlackBerry or Windows Phone users, neither of which are supported on Good's servers.
Additionally, Apple's iPad dominated Android-based tablets during the second quarter, according to Good, accounting for more than 95 percent of enterprise tablet activations.
The report didn't offer any insight as to why Apple products are being favored in the enterprise, but one of the factors likely involves data security. Given the open source nature of Google's mobile operating system, it is generally considered more vulnerable than Apple's iOS, which powers the iPhone and iPad.
Studies have shown malware targeting mobile devices is on the rise, particularly threats aimed at Android. As a study released in May by Juniper Networks found, Android-specific malware has increased 400 percent since last summer. Comparatively, total mobile malware grew by 250 between 2009 and 2010, the study found.
These growing threats highlight a need for mobile security regardless of what platform a tablet runs. In addition to antivirus software, companies are advised to incorporate best practices for mobility into their security policies and implement security measures, such as data encryption and remote wiping, which can protect against data loss.