Given the overwhelming hype tablet PCs have received for the last 13 months, it may be easy to assume that they're flying off the shelves. But, according to a recent Nielsen report, tablet ownership remains relatively sparse.
The study, which was revealed at the paidContent Mobile conference in New York, found that only 4.8 percent of Americans currently own a tablet PC. Comparatively, 36 percent of Americans owned a smartphone as of the first quarter of 2011, mocoNews reports.
These findings seem to suggest that the tablet market is still wide open. While the iPad has emerged as the early leader, there is still plenty of room for competitors to capture some of the market share Apple, and possibly even surpass it.
At the same time, however, given the youth of the tablet market, there is still room to grow in terms of data security as well. Many businesses have not yet adapted to the new technology, though many are now supporting employee-owned devices in the workplace. While tablets have the potential to improve productivity, they also present myriad data protection challenges to enterprise IT departments.
According to another study by Harris Interactive and sponsored by FuzeBox, 48 percent of Americans who own a tablet have used it to transfer sensitive data. Twenty percent admit to transferring sensitive data for business or professional use.
By comparison, only 14 percent of American smartphone owners admitted to transferring sensitive information for business. While this percentage is still higher than most IT departments are likely comfortable with, it does indicate that companies are already adapting to smartphones in the workplace.
As both devices become more prevalent in enterprise environments, it is important that companies establish data security policies pertaining to tablets and smartphones. Such policies may include solutions that enable remote wiping and locking in the event a device is lost or stolen, data encryption and password protection.