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    At a time when the web is flooded with user information and entire platforms are built and run on sharing just about every piece of information about oneself, you have to wonder, “Are we really living in the post-privacy era?”

    For 2012, we believe that the new social networking generation will redefine privacy. Our concept of online privacy constantly changes along with various shifts in technology. Providing information has become so convenient that most people no longer know how much information they reveal and to whom.

    With Data Privacy Day coming up, it’s high time that people all over the world become aware about best online privacy practices. Though most of you may already know, social networking sites track your movements and store valuable information such as photos, links, videos, and everything else they make public. As you increasingly go online for personal transactions like shopping and banking, you’re bound to wonder just how much information you actually expose online.

    The end of online privacy and an era of extreme openness may be the only inevitable conclusion unless you know the implications that the cyberlinked world brings. You should realize that along with the convenience that the Internet brings comes great responsibility. Despite the fact that Data Privacy Day is currently only observed in the United States and Canada, this should not hinder raising awareness on online privacy on a global level.

    For more information on online privacy, please read our latest TrendLabs Digital Life e-Guide, Be Privy To Online Privacy.

    Trend Micro is an official data privacy champion for this year’s Data Privacy Day.

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