The study, conducted by Kelton Research, found that there has been rapid growth in the use of public cloud services.
This growth, however, may be causing "growing pains" for many organizations, the report said.
Approximately 20 percent of executives surveyed said it has become impossible to manage the disparate cloud computing services deployed by their companies. Another 60 percent expressed concern regarding cloud "sprawl," as many services are adopted by employees in an unmanaged fashion.
Cloud computing security is a real concern for many potential users of the technology. Nevertheless, the report said, cloud-based services are maturing in the enterprise. Chief information officers are drawn to the IT architecture for its flexibility, scalability, efficiency and reduced costs.
Tyson Hartman, global chief technology officer for the company that commissioned the study, said the cloud is affected by a common trend that sees consumer technology creep into the enterprise. "Today, public cloud services are in a similar situation," he said.
Hartman added that, in order to manage cloud sprawl, communication between CIOs and their business counterparts is essential. "It's important that companies define a user-centric cloud strategy," Hartman claimed. "With that strategy in hand, it's much easier to have an open dialogue in discovering what cloud services are already being used, where the gaps are and what new technologies the company should leverage to drive business value."
In order to manage – rather than fight – employee-initiated adoption of new IT tools, many companies have now instituted a BYOD, or Bring Your Own Device, policy. According to a recent San Francisco Chronicle report, the smartphone revolution has contributed significantly to this trend.