Targeted attacks and advanced threats represent a growing risk to your organization’s reputation, intellectual property, communications and data. Quite simply, the weapons and expertise needed to launch targeted attacks are readily available. In a manner akin to how you might purchase a book or your favourite tune online today, threat actors only need a credit card and a mouse to design and execute a targeted attack, as well as access supporting infrastructure and expertise
Concerned yet uncertain
A recent in-depth Harvard Business Review Analytic Services survey commissioned by Trend Micro finds that 60% of business executives surveyed are very concerned about targeted attacks, but 70% said senior decision makers require an understanding of the impact if attacked. In addition, according to the study, a third don’t know what type of data may be compromised in such an attack.
The message is clear: unless senior execs better understand the nature of the problem, and where their organization is vulnerable to advanced attacks, then security budgets to address the problem will remain limited. As context, a third of respondents to the Harvard Business Review research stated that they are currently being targeted. What’s more, top security concerns referenced in the survey includes brand damage (56%), damage to professional reputation (54%), loss of intellectual property (52%) and loss of revenue (49%). These are made even more urgent given the need to comply with a proliferating raft of regulations and laws.
Yet, “Don’t know” was the number one answer when the survey respondents were asked what kind of data had been stolen in such an attack on their organization, betraying a lack of deeper awareness about the nature and intent of targeted attacks and advanced threats.
Time to act
So how do we build bridges between IT and business leaders to increase awareness of attacks and prioritize security investments? Well, the report recommends a great first step would be to classify and identifyhich enterprise data is most at risk. Then security teams can begin to articulate cyber defense technologies in more effective ROI terms. Tools which are easy to deploy and can stop a broad range of attacks without increasing management and support costs will be favored here.
What is clear is that targeted attacks are a growing menace, and solutions like Trend Micro’s award-winning Deep Discovery are readily available to help organizations detect and respond to targeted attacks.
The Harvard Business Review Analytic Services survey, commissioned by Trend Micro, is available to download here.